Finance and technology are converging at a pace we have never seen before, and artificial intelligence is becoming the interface between the two. The next generation of investors will not just access markets — they will work alongside intelligent systems to navigate them.
When we founded eToro in 2007, our vision was simple: to open the global markets so everyone everywhere can trade and invest in a simple and transparent way. Over the years, we expanded access to global equities, cryptoassets, ETFs and more. We introduced social investing, CopyTrader and Smart Portfolios so individuals could learn, diversify and participate more confidently.
Now we are taking the next step. We are introducing Agent Portfolios.
A New Layer of IntelligenceAgent Portfolios allow you to create a dedicated portfolio within your eToro account and connect it, via API, to an AI agent.
You decide how much capital to allocate. You choose which agent to connect. You define the boundaries. Your core portfolio remains separate and under your direct control.
Agent Portfolios give you the ability to experiment with intelligent portfolio management in a structured and controlled way. This is not about replacing investors. It is about extending their capabilities.
From Access to AdvantageFor years, fintech focused on access: access to markets, access to lower costs, access to global opportunities. But the next phase of investing is not just about access. It is about advantage.
Institutional investors have long relied on automated models, systematic strategies and advanced analytics. The infrastructure that powered that advantage was not available to most individuals.
Agent Portfolios change that.
Any eToro user will be able to connect a state-of-the-art AI agent to a portion of their investments. The kind of intelligent, automated portfolio management that institutions have used for decades is becoming available to millions.This is a meaningful step in the democratisation of financial intelligence.
What This Means in PracticeThis is where intelligent portfolio management becomes real.
You might prompt your agent to rotate your allocated capital into defensive assets when volatility rises. You might instruct it to monitor macro signals e.g. interest rates, inflation, liquidity conditions and rebalance your exposure accordingly. You might define a thematic focus, such as AI infrastructure, energy transition or cryptoassets, and direct the agent to manage that allocation systematically within the parameters you set.
You define the objective. You issue the instruction. The agent executes within your rules.This is not automation replacing the investor. It is intelligence responding to your intent — with you firmly in control.
The eToro App StoreAgent Portfolios and the forthcoming eToro App Store are two parts of the same evolution.
Agent Portfolios give investors a structured way to connect capital to intelligence. The App Store is where much of that intelligence will live. A growing ecosystem where eToro users, Pro Investors, partners and financial innovators can create and share applications.We continue to expand this ecosystem, including integrations with Base44 and Cursor, enabling developers to build directly on the eToro API. This is part of our commitment to opening our infrastructure and giving builders the tools to create the next generation of investing applications.
Together, Agent Portfolios and the App Store create a new investing architecture. One that is open, intelligent and continuously evolving. This is how we move from a trading platform to an intelligent financial ecosystem.
AI-First For EveryoneBecoming an AI-first company is not only about how we operate internally. It is about embedding intelligence into the tools our users rely on.
Markets are becoming digital, continuous and intelligent. Investors will not simply observe AI, they will work with it. AI will become a partner in decision-making, risk management and capital allocation. Agent Portfolios are designed to make that partnership possible.Opening the global markets has always meant removing barriers to participation. Since 2007, we have removed barriers of access, geography, cost and knowledge through social investing, crypto, Smart Portfolios, fractional shares and 24/7 trading. Today, we are removing another barrier: access to intelligent infrastructure. The portfolio is evolving.
And we are building the platform that makes that evolution accessible to everyone.
Yoni AssiaCEO & Co-Founder, eToro
