Strive (ASST) Adds 17.76 Bitcoin As Falling Prices Boost Its Quarterly Yield

Strive, Inc. bought 17.76 bitcoin last week and now holds 19,882 coins, the company said in a Form 8-K filed earlier today. 

The firm purchased the coins between June 29 and July 2 at an average price near $59,850. Chief Executive Matt Cole disclosed the update in a post on X.

The purchase reads as a deliberate nod to the July 4 holiday. The figure of 17.76 points to 1776, the year the United States declared independence. The buys landed days before the nation’s 250th anniversary of that declaration. 

The weekly buy was small. The quarter behind it was not. Strive acquired 6,236 bitcoin during the three months ended June 30, at an average cost of $74,290 per coin. That haul lifted its treasury from 13,628 coins at the end of March to 19,864 at quarter close.

The company reported a 24.0% bitcoin yield for the second quarter, its own measure of the change in bitcoin held per share. It logged a bitcoin gain of 3,264 coins and an amplification ratio of 67.2%. 

Strive uses these metrics to judge whether its capital raises add bitcoin per share. The firm cautions that they are not traditional financial measures and exclude its debts and preferred claims.

Strive bought through a steep price drop. Bitcoin traded near $114,332 in September 2025. It closed the second quarter near $58,631. The decline cut the market value of Strive’s holdings and its cost of new coins. The company’s blended cost basis stood at $94,761 per coin as of June 30, above recent purchase prices.

The balance sheet grew across the quarter. Strive held $144.5 million in cash as of June 30, up from $95.1 million in March. It also held 505,000 shares of Strategy’s STRC preferred stock, valued near $42.9 million. Total balance sheet assets reached about $1.35 billion.

Strive’s transition into a bitcoin-first company

That growth carries a rising cash cost. Strive funds purchases in part through its Variable Rate Series A Perpetual Preferred Stock, which trades as SATA. The preferred pays cumulative monthly cash dividends at an annualized rate near 12.25%.

The stated amount of SATA outstanding climbed to $783 million by June 30. The company’s annualized dividend obligation rose to $101.8 million, up from $56.2 million in March.

Strive is a recent entrant to the bitcoin treasury field. Founded by Vivek Ramaswamy in 2022, the asset manager launched its accumulation strategy in September 2025 through a merger with Asset Entities. 

It later agreed to buy bitcoin holder Semler Scientific in an all-stock deal, which added roughly 5,000 coins and won approval this year. Cole, a former CalPERS executive, runs the combined company.

The filing carried standard cautions. Strive said its quarterly closing procedures are not complete and the figures are preliminary and unaudited. It noted that its share price can diverge from the value of its bitcoin. Past yields, it said, do not predict future results.

Earlier today, Strive-adjacent Strategy (MSTR) said they sold a record 3,588 bitcoin for $216 million to fund dividends on its preferred securities, marking its largest-ever BTC sale.