Strive, Inc. purchased 21 bitcoin between July 13 and July 17 at an average price of about $63,221 per coin, a buy worth around $1.3 million, according to an 8-K filing with the Securities and Exchange Commission on Monday.
The purchase lifted the Dallas-based treasury company’s bitcoin holdings from 19,900 to 19,921 BTC. Strive funded the buy while its balance sheet gained ground: cash and cash equivalents rose $3.3 million to $157.4 million as of July 17, up from $154.1 million a week prior.
The modest addition marks a step down from the pace that carried the company past 19,000 BTC across the spring. Strive (Nasdaq: ASST) trades under the Class A ticker alongside its Variable Rate Series A Perpetual Preferred Stock, listed as SATA.
Class A shares outstanding climbed to 73,869,961 from 73,426,164, a gain of 443,797 that reflects issuance under the company’s at-the-market program. Class B shares slipped by 3,335 to 9,800,012, and the SATA count held at 7,829,502.
The filing detailed Strive’s position in Strategy’s Variable Rate Series A Perpetual Stretch Preferred Stock, known as STRC. Strive held 505,000 STRC shares across both reporting dates, though the fair value of that stake fell $1.1 million to $43.1 million as of July 17.
Strive: Buying bitcoin ‘hand over fist’
Chief Executive Matthew Cole signed the report. Cole has cast Strive as a buyer with appetite, a stance he summed up in a pledge to keep buying bitcoin “hand over fist.” The company funds its accumulation through perpetual preferred equity rather than convertible debt, a structure Cole has framed as a guard against forced selling.
Strive’s rise traces to a merger. The firm went public through a combination of Strive Asset Management and Asset Entities, then built a bitcoin treasury from the ground up. It expanded that base through the acquisition of Semler Scientific, an all-stock deal that folded a medical-technology firm and its bitcoin into Strive. Shareholders approved the Semler transaction, which closed in January and pushed combined holdings past 12,000 BTC.
The average cost of the latest buy, about $63,221 per coin, sits below the levels Strive paid across much of its earlier accumulation. The purchase adds to a treasury built at a blended cost that management has tied to a long-run thesis on the asset.
Growth has carried a cost. Strive reported a $393 million loss across its first six months as a public company, a figure tied to the accounting treatment of its bitcoin position and its share issuance. Management has pointed to a larger goal, with an eye on a $4.2 billion war chest to fund further bitcoin buys.
The company’s model issues shares into the open market and converts proceeds to bitcoin at a fast clip, a design meant to raise bitcoin exposure per share while it limits dilution. Strive ranks among the top ten public corporate holders of bitcoin, a field that Strategy leads with 843,775 BTC.
The filing carried the standard caution on forward-looking statements, with flags on risks tied to the Semler integration, digital-asset volatility, interest rates, and dilution from further share sales. The company said it may adjust the SATA dividend rate, a lever the company holds as it manages its preferred stock.
