A decade ago, Finovate launched its developer conference series FinDEVr. The goal was simple: to provide a forum for software developers, programmers, and technologists to showcase APIs, open banking solutions, developer tools, and more during a truly revolutionary time in the history of fintech innovation.
Today, one of the biggest challenges to fintech innovation is ensuring that fintech founders get the support and funding they need to grow and succeed in an even more complex and competitive financial services landscape.
Meet IMPACT
The first-ever event bridging capital and innovation in the financial services space, the IMPACT Funders & Founders Forum comes to New York for a full day of curated investor meetings, dynamic discussions, and breakthrough pitches from innovative startups ready to scale. Running concurrently with FinovateFall, the IMPACT Funders & Founders Forum takes place on Friday, September 11, at the New York Marriott Marquis in Times Square.
Heather Stowell, Finovate VP and Informa Senior Director, sat down with Greg Palmer, host of the Finovate Podcast, to discuss the problem that IMPACT is designed to solve, and the opportunities the new event offers to fintech startups and fintech investors alike.

The core of this forum, this new event, is to connect startups and scaleups with investors. Many of these startups and scaleups will be raising funding, but we also want to foster an exchange of information.
So, in addition to raising funding, a lot of these conversations will also revolve around investors’ insights that they can share with startups and fostering connections with investors early on that will be useful down the road. It’s all about combining these two communities and creating a real synergy between them.
Heather Stowell is the VP of Demos for Finovate and Senior Director of Fintech and Startup Ecosystems for Informa. Over the last 10 years, Stowell has curated innovative demo lineups for dozens of events, launched a developer conference series in the US and abroad, coached startups to help them deliver impactful demos and presentations, and coordinated VC connections for startups raising early-stage funding.
Check out Palmer’s interview with IMPACT’s Heather Stowell. Learn more about IMPACT in our full-length explainer—Introducing IMPACT: A New Event for Fintech Founders and Investors.
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